Manufacturing a supercar is awesome.
Having a sexy interior is awesome as well.
But what if you can have both?
Then you shout “FORD GT” from the top of your lungs.
The Ford Motor Company is choosing various creative techniques when it comes to developing the interiors of its vehicles:
such as taking into consideration the customer feedback on what the automaker describes as “emotional, logical and discovery” perspectives.
This latest method of interior design was applied to the cabin of Ford’s upcoming GT supercar model…
…which not only is attractive to the eye, but is developed in such a manner that it should offer an outstanding experience for the owners.
The design strategy starts with designers collecting client feedback using new techniques such as eye tracking, measuring where eyesight lingers most and biometric tests where a person’s effect to particular stimuli is recorded.
As an example, the designers looked at how clients reacted to various materials, design traits, and feature sets, and then arranged the more popular aspects for the final design.
As outlined by Ford, research has shown that an attractive looking interior will:
at first, attract new buyers, but if the design is not considered properly, actually living with the car can become a bad point for the buyer.
When developing the 2017 Ford GT interior, first the main elements were identified, then the design was moved forward with the methods pointed out above. To produce the greatest experience for those driving in the new GT, Ford came up with these directing principles:
• Fit for purpose – technology is concentrated and arranged in clear islands having an ergonomic logic. All important functions are within reach with no need for the driver to move his hand position.
• Lean and lightweight – the instrument panel includes a two-tier step design with floating wing. It makes use of all of the negative space while adding attention to the edge detailing. The result is an experience of spaciousness.
• Perceived efficiency – soft materials and hard technology are cautiously well balanced so that all touchable materials are soft and all technology areas are hard, offering a feeling of accuracy over the instrument panel.
We definitely enjoy the design of the 2016 Ford GT interior. The fact that sitting in it and using it should provide an amazing experience is just icing on the cake.
Heck, we’d be just as happy if there was nothing but a steering wheel, pedals and a good sized windshield to look out of… but that’s just us.
The new Ford GT goes on sale in late 2016. It was lately verified that the car will cost as much as $400k to have.
Is it worth?