After the production version of Aston Martin Rapide was revealed during the 2009 Frankfurt Motor Show…
…it really impressed, because the design was equally beautiful as the concept had promised it would be.
If there was a car that can honestly be called a four-door coupe, it would be the 4 door Aston Martin Rapide.
To the inexperienced eye:
the Rapide has no different look than any of Aston’s true two-door coupes.
Having a 470 horsepower V12 under the hood, the Rapide was no slouch either…
Although the Porsche Panamera cost less and could out-handle it on a track, the Rapide clearly was the best looking sedan on the market.
Unfortunately, the good things must come to an end, and that also includes Rapide production.
As a replacement, Aston Martin has confirmed that it will develop a production version of the DBX crossover concept and a new Lagonda sports sedan.
The Lagonda sedan that should replace the Rapide is not the Taraf which is currently sold in the Middle East.
There are only 200 examples planned for production, so clearly Aston Martin has no intent on wasting a few of them on crash tests.
Preferably, Aston Martin will be expanding the Lagonda lineup with a new sports sedan.
Facts about that car are almost nonexistent, but it is supposed to be sold worldwide…
…and there is a high probability that it will continue with the Taraf’s design language.
Also, it will probably cost less than the Taraf as well.
On the other hand, details on the DBX-inspired crossover, are far more numerous.
First, different from the DBX:
the production version is planned to have four doors and a hatchback.
Actually, it’s going to be a more traditional crossover SUV, not a high riding version of one of Aston Martin’s sports cars.
The interior design and the roofline will have to be modified to give some more space and headroom for at least four passengers, but the company does not have the intention of completely sacrificing form for function.
No matter how it will end up looking like, for sure you can expect it to still be beautiful.
Also, the Aston Martin is focused on ease of access with its first SUV.
They want the seating position to be placed higher:
with back doors that are easy to get in and out of, and luggage space enough to hold a suitcase or two.
That can be partly considered because Aston Martin is wanting to attract more female buyers.
At the moment, 96% of Aston Martin customers are male, which leaves a large demographic almost unexploited.
Aston Martin would like to sell a car that will convince the successful businesswomen to part with their money…
…pretty much the same as the DB9 convinces their male counterparts to part with their money.
An important info for all customers also can be that the model is expected to cost nearly a quarter of a million dollars.
One important change in the production version of the DBX concept is that it won’t be an electric vehicle.
Probably, there will be a plug-in hybrid version, but there will also be a regular gasoline-powered version.
Later, it might come in a pure electric version, but the first generation will not try to break the mold too much.
If we are looking from the sales and reliability perspective:
Probably a good idea is to build a crossover SUV at first, and worry about electrifying it later.
Lifted Aston Martin with five-doors, probably is already a pretty wild departure from what the brand is recognized for…
…and offering a pure-electric version at the same time might be a bit too large of a pill for potential buyers to swallow.
Although it’s a little sad to see the Rapide go, it makes sense to have Lagonda be the division that’s responsible for sedans.
Regarding the DBX:
A crossover SUV is definitely way outside the wheelhouse of what Aston Martin is generally famous for…
…but crossovers are in high demand, and selling can likely be easy money.
Having a volume model to support the sales of its sports cars functioned well for Porsche, so why should not it work for Aston Martin?