Why the Dodge Challenger will be called Dodge Charger for Oz

Dodge Challenger for Australia

Recently we bring the news for you that Dodge Challenger and Dodge Charger will start its sale in Australia next year all thanks to Fiat-Chrysler Automobiles Australia.

CHRYSLER Australia is in the middle of a campaign to bring its fire-breathing Dodge Challenger and Dodge Charger Down Under. According to Australian Wheels magazine the Australian FCA chief Pat Dougherty has taken a recent trip to Chrysler HQ in Michigan, USA, to state the case for bringing the wild muscle cars to local showrooms in Australia.

Still, even if the Dodge Challenger was produced in right-hand-drive from the factory, re-engineered and certified for sale in Australia, it can’t carry the name Challenger there.

The reason is kinda silly, or interestin:

Mitsubishi is holding the Challenger name in Australia…

…and this name has been used since 1988 it for its ute-based four-wheel-drive (pictured below).

Mitsubishi Challenger

Mitsubishi states it has no intent to handing over the Challenger name to Dodge:

Dodge Charger for Oz

One of the options could be the equally evocative Charger nameplate, still that might not be likely if we also get the four-door Dodge with the same name.

FCA has had the Charger name trademarked with IP Australia since 2002, when initially lodged an application back in 2000. This name again was renewed five years ago – in 2010 and two ‘applications for assignments’ have been lodged this year, what what was added weight to the possibility it would soon be used.

Interesting fact is that Dodge has also some older names it could fall back on…

…Avenger, Caliber and Nitro, for example.

Dougherty is reluctant to talk names for now, telling Wheels: “If and when gets approved we’ll start looking at alternatives. At this stage there are a number of things that need to be satisfied before we go there.”

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