Dodge did us all Challenger aficionados a big favor with the introduction of the Hellcat series.
They decided to build an even more powerful Challenger and thus the supercharged Hellcat with a 6.2-liter HEMI V-8 engine was born.
The Challenger SRT Hellcat and Charger SRT Hellcat are a breed of their own bearing this awesome name.
It’s a fact that the Hellcat brand now has a life and a market of its own.
The roaring cat logo designates the car from the regular Challenger…
…but as the story goes the Dodge Hellcat logo almost didn’t make it on this remarkable series.
Last May, the first Dodge Challenger SRT Hellcat didn’t have the powerful logo.
Apparently Dodge didn’t want to give an underdog role to its own brand and like any other big company would act…
…Dodge wanted the cars to have just a “supercharged” badge.
CEO Tim Kuniskis in a recent interview with Automotive News (you have to be subscribed to read it) explained why the guys from Dodge changed their mind:
Social Media Helped a lot
Dodge really learns from the fans and the responses they give for their brand.
They closely observed the people’s behavior on social media, especially for the Hellcat logo.
Upon the responses, they eventually decided to add the roaring hellcat to production after hearing what fans had to say.
“That was a very last-minute change all driven by feedback on social media,” Kuniskis said.
If you don’t believe Kuniskis check the cars used for the unveiling of the Challenger Hellcat and the vehicles really didn’t have the logo.
You can see that all of the photos of the SRT Hellcat Dodge still showed the “supercharged” badge.
And rest assured that like the cars, the logo of the Hellcat went through a design process that ultimately resulted in the design we see today.
Dodge finally has a subsidiary that has its own look and feel.
The roaring bobcat and the powerful modified engine has its own place in the muscle car department that has a lot of Mustangs, Cudas, Cobras, and Road Runners.
Image Credit: caranddriver.com